Resources

How to Get Your Law Firm’s Marketing and Operations Working Together

May 15, 2026

There is a moment that happens at almost every growing law firm. Marketing is finally working. The pipeline is full. Leads are coming in faster than the firm can handle them. Consultations are getting booked four weeks out. Existing clients are waiting longer for updates. Attorneys are pulling 60-hour weeks. And the managing partner is staring at a marketing dashboard that says “more is better” while the operations team quietly drowns. This is the

The Law Firm Intake Script That Converts PPC Leads Into Consultations

May 15, 2026

PPC leads are not the same as referral leads. A referral arrives warm: someone they trust has already vouched for you. They are calling to schedule, not to evaluate. A PPC lead arrives cold: they clicked your ad 90 seconds ago, they have your competitor’s tab still open in their browser, and they will be off the phone in 12 minutes either way. Your intake team has one shot. Most law firms use

PPC vs. SEO for Law Firms: Which One Should You Prioritize?

May 15, 2026

This question gets asked at every law firm marketing meeting and answered badly almost every time. The PPC vendor says PPC. The SEO vendor says SEO. The agency that does both says “a balanced approach.” None of them are wrong exactly. None of them are answering the question you actually need answered. Law firm PPC vs SEO which is better is not a permanent answer. It is a sequencing question. The right

Signs It’s Time to Fire Your Law Firm Marketing Agency

May 15, 2026

Most law firms keep their marketing agency too long. Not because the relationship is working, but because firing them feels harder than tolerating them. The contract is sticky. The agency has all the account logins. Switching means starting over. So another month goes by, another retainer gets paid, and the firm signs fewer cases than it should. Knowing how to fire your law firm marketing agency is half decision, half logistics. The decision

How Much Should a Law Firm Spend on Marketing? A Realistic Breakdown

May 15, 2026

This is the question every managing partner asks at least once a year. Sometimes after a slow quarter. Sometimes after a competitor opens a new office. Sometimes just sitting at their desk wondering if the firm is spending too much, too little, or the wrong way. The honest answer is that the right number is not a number. It is a percentage of gross revenue, calibrated by practice area, growth stage, and

Law Firm CRM Guide: Connecting Leads From Ad Click to Signed Client

May 15, 2026

A signed client is the end of a long chain. Before they sat down with your attorney, they saw your ad. Before they saw your ad, your agency bid on a keyword. Before they signed the retainer, they filled out a form, talked to your intake coordinator, scheduled a consultation, and got a callback. At most law firms, that chain has at least three breaks. The ad system shows clicks. The CRM shows

Why Your Law Firm’s Intake Team and Marketing Team Aren’t Aligned

May 15, 2026

Walk into most law firms and ask two questions. First, ask the marketing team: “How many leads did you produce last month?” Then ask the intake team: “How many leads did you receive last month?” The numbers will not match. They almost never do. Marketing will say 87. Intake will say 62. Marketing will pull up Google Ads dashboards. Intake will pull up the call log. Both will think the other team

How to Track ROI on Every Marketing Dollar Your Law Firm Spends

May 15, 2026

Most law firms can tell you what they spent on marketing last month. Very few can tell you what they got back. Ask a managing partner: “Of the $20,000 you spent on marketing in March, how much came back as signed retainers?” The honest answer, at most firms, is some version of “we think it’s working” or “the agency says it’s working.” Neither is a number. Neither is an answer. Law firm

PPC for Law Firms: How to Know If Your Agency Is Actually Performing

May 15, 2026

Every month, a managing partner somewhere opens an email from their PPC agency. The report is full of impressions, click-through rates, cost per click trends, and quality score improvements. The agency is upbeat. The numbers are mostly green. The partner closes the email and thinks the same thing they thought last month: the agency says PPC is working, but the firm is not signing more clients. Are we being told the truth?

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