How Does It Work And Why Should You Care?
It all begins with search engines (like Google). Every search engine dispatches crawlers to gather as much content and information as possible from across the internet in order to compile an index. When a search is submitted, the search engine’s algorithm sifts through the index to provide the most important and relevant information in the search results, which are commonly referred to as search engine rankings.
This is where SEO comes in. We can use optimization to help search engines understand what’s on your website, the value your company provides, and how you connect to relevant keywords. It serves as the foundation for driving organic traffic to your website and for strengthening every aspect of your digital marketing strategy. However, major search engines are constantly evolving their algorithms and strategies in order to meet rising user expectations. That is why it is critical to maintain a long-term optimization strategy that works for you and your company.