Tag Archives: Content marketing

12 Best Practices for B2B SaaS Lead Generation

Just having an excellent product isn’t enough to generate SaaS leads. To acquire leads and close sales in this industry, you need to employ a number of strategies. In this post, we’ll provide you with a variety of scalable B2B SaaS lead generation techniques that you can use to expand your customer base.

The bottom line is that you need leads to grow your B2B Saas business. Your sales team can only hone your SaaS into a successful enterprise if they have a steady supply of leads. Here are some strategies to turbocharge your B2B SaaS lead generation.

How to Scale B2B SaaS Lead Generation

As a SaaS marketing agency, our goal is to remain competitive by being able to scale your lead generation capacity quickly in order to ensure long-term success. Here are 12 practical methods we use to scale up your lead generation. 

1. Use software discovery and review platforms.

Every new lead that comes into your business is at a particular stage. Leads are sorted into three categories: hot, warm, and cold, and each strategy is tailored to suit a certain kind of lead.

Businesses and individuals can use review platforms to identify the best technology stack to run their operations by gathering reviews around software solutions. A good example of this is G2.

These platforms are now well-positioned and are trusted by millions of decision-makers to find, buy, and review software. For B2B SaaS lead generation businesses, this means that millions of potential warm leads are at your disposal if you build, promote, and grow your business profiles. 

These platforms are being used by decision-makers to seek out a solution. By displaying at the top of their searches, you can start a conversation with highly motivated buyers that just need a little nudge to convert.

2. Draw in new users with SEO.

The search engine results pages (SERPS) are where businesses with an excellent return on investment (ROI) hope to stay. Every day, over five billion Google searches are conducted, which has a significant impact on businesses’ ROI.

Increasing organic traffic is not simple, which is why search engine optimization (SEO) is crucial. SEO is about matching search intent and providing the best possible response to a user’s query. If you can accomplish that, you’re already ahead of the game. Congratulations!

Your SEO plan may be developed by defining what end users require and how your tool provides a solution for them. You will know the problems they want to solve and how your solution helps them if you know how they think and what they value.

For instance, you have a product that uses data to help fintech companies identify their opportunities. You might want to create a series of articles describing how fintech companies can use data to gain an advantage over their competitors, detailing the best times of year to reach out to potential customers, and so on. The key is to focus on the needs of your ideal customers—once you do that, creating SEO content will become second nature. 

3. Make use of interactive tools and lead magnets. 

Invite people to sign up for a free trial or purchase, and then provide them with a downloadable lead magnet or interactive tool.

When companies think about e-books or gated content, they often mistake them for lead magnets. However, the most effective lead magnets are those that help their users work more efficiently, effectively, and faster. For instance, a checklist might aim to simplify a complicated procedure or work smarter with data using great tools.

These tools can help you increase the number of subscribers you can nurture with your email workflows, as well as generate organic traffic, build backlinks, and strengthen your brand. A good example is Ahrefs. They developed a free Webmasters Tools site that helped them gain over 8,000 backlinks and attract around 3,000 organic visits per month.

Interactive tools will also help you increase engagement with potential customers as they get to connect more with your site. Using interactive tools will also help you establish a closer relationship with users before they commit to converting into paying customers.

4. Use real-world examples.

Content is critical to attracting users, but making those users turn into customers requires more effort. Businesses are under a lot of pressure and want to make sure that the solution they pick is right for them before they commit to it.

Case studies provide a real-life example of how a customer solved a problem and how your solution helped. They can help you develop empathy with your audience by letting them see themselves in the story, get quick answers to their questions, and get a sense of what it is like to use your solution. Especially if the case study is in the same industry as theirs.

5. Create data-driven content to gain authority in your niche.

When you’re producing high-quality original content, the top of your list of priorities should be content based on research facts. These are excellent pieces to build authority, acquire high-quality organic links to support your SEO, and—if the data is useful or the result is controversial—increase brand awareness through several outlets.

If you’re a B2B SaaS lead generation company, you already have a lot of data about how your users interact with your tool, so you can begin there. Using this information, you can gain insights into the subjects your potential customers care about.

Beyond just producing blog posts, you should also produce podcasts or newsletters to grow your audience and establish yourself as a subject matter expert in your field.

Before signing on for a longer project, make sure you have a thorough outline. These kinds of efforts take longer than usual because they require more planning. To make a solid plan, answer the following questions:

  • What topic is your target audience eager to learn?
  • What data do you have to collect for this particular study or topic?
  • How will you gather the data? Will you do interviews, run surveys, or find it through web scraping? 
  • How will the data be analyzed? 
  • What is your content marketing distribution plan? Where and how will you share your write-up? A distribution plan is crucial for content marketing— don’t make it an afterthought.

6. Use podcasts for your outreach campaign.

According to LinkedIn, podcast listening among senior-level decision-makers accounts for 44% of all listeners. This means that you need to be present among decision-makers to succeed.

Creating your own podcast can be an excellent strategy, but you don’t need to wait to build an audience. Find out what topics might interest your potential customer and be a guest speaker on podcasts to share insights, case studies, statistics, or practical information. These will boost the recognition of your business and provide potential new customers with a connection to it.

Remember your podcast is meant for human beings, not corporations. By recording human beings, your brand is made more personable, new connections are made with untapped markets, and relationships with C-level executives are cultivated through trust.

You can take it a step further and think about using a podcaster. Think about if they’re worth sponsoring. It may take some trial and error, but if a podcast is bringing you new leads, it might be a worthwhile investment in the long run.

7. Ask for referrals.

You are missing out on the best marketing ally you have if you’re not asking for referrals.

If you truly provide the best possible user experience, people will naturally discuss your solution with their friends and colleagues. However, instead of waiting for this to occur, you can act proactively by:

  • Building a referral system that rewards your customers for each recommendation they bring you. 
  • Approach accounts that are 6 months and older and directly ask for referrals.
  • After an account has accomplished a major success or milestone, request them to refer your solution to other businesses. 

8. Build your LinkedIn network.

Although LinkedIn is the largest professional network in the world, founders tend to forget something else: It is also a social media platform, and like in any social network, people want to follow other people.

Having a LinkedIn company page does not guarantee high-quality leads. Instead, think of your company page as the second step of the sales funnel. People are more likely to want to interact with you prior to wanting to deal with your business. By establishing a social media presence on the platform, you can build relationships and expertise.

When people learn about you, they will go to your profile or the page of your company to learn more about what you have to offer. Finding success on LinkedIn is all about being your top brand evangelist. Participate in discussions, post blog posts, podcasts, and other content, and share it with your LinkedIn community. 

9. Have a social proof wall.

When running a B2B SaaS lead generation business, you need a bigger monetary investment compared to running a B2C SaaS. As a result, social proof is the best currency to win more B2B SaaS leads. Your customers’ testimonials are particularly valuable since they can be used to back your claims and build trust with potential customers. 

Creating interactive social media content, partnering with review sites such as Clutch, providing real-life customer testimonials, and showcasing top awards are instantly more engaging and trustworthy than simply saying you offer the best solution.

10. Create your tool page vs. your competitor’s tool page.

Comparison pages can be used to generate a lot of SaaS leads, as long as it’s clear you offer a unique advantage over the competition. Customers will look for organic comparisons among various providers to ensure they’re picking the right one for their situation.

This is a fantastic chance to demonstrate why you are unique or better and, therefore, generate almost ready-to-close leads that are already in the consideration stage of their buyers’ journeys.

Here are some suggestions for building your pages:

  • Take a deep dive into your competitor’s tools and study their prices, user experience, functionality, etc. 
  • Use an easy-to-read format to showcase all the major differences and perks of using your tool. 
  • Have tables, graphs, and any other visuals or resources that emphasize your points to decision-makers, making it easier for them to take action. 
  • Be honest. You don’t want to overpromise and then underdeliver.

11. Use video content to create communities for social engagement.

Building a YouTube channel is a great idea, but you need to be smart about how you create your content. Keep in mind that CEOs, CMOs, and CFOs are people with various interests. Videos produced by companies are typically not as engaging as those produced by individuals. They often fall short in terms of entertainment and engagement. However, there is room for video content in SaaS companies.

You can create video content around common problems or interests of your ideal buyers to identify and market to them, without simply selling your own product. You can also organize webinars and conferences, in which case you may want to integrate a conference call service for assistance. Focus on the industry as a whole to avoid being too salesy. Become a news source or showcase case studies.

12. Be involved in virtual and hybrid events in your industry.

Sponsoring events is a great way to reach a large audience of like-minded individuals.

Search for events that are related to your company or client’s interests. You may participate in a variety of ways, including sponsoring events or participating in panel discussions or talks.

The purpose of an event is to create an interest in your services, so if there are no events, create one. Invite people from different B2B industries and backgrounds to share their experiences and insights and become one of the community’s pillars.

It seems like a lot of work, but it’ll pay off fast. Remember that trust is the main currency in the B2B sector, and you’re everyone’s trusted buddy when you’re at the center of the conversation.

Are you ready to increase B2B SaaS lead generation? 

Finding the right marketing strategy for your company begins with conducting customer research. Find out where your ideal customer is, what they are looking for, and what concerns them most. Knowing their journey, you will know exactly what to build to grow and scale your SaaS without sacrificing sustainability.

Learn more today! Book a call with us today. 

6 Best Tips for Content Marketing Lead Generation

Sadly, for content marketing lead generation 30% of new businesses fail in their first two years, 50% in the first five years, and 66% in the first ten.  

Why do so many businesses fail? 

There are plenty of potential pitfalls:

  • Poor market research
  • Insufficient financing
  • Poor business planning
  • Bad marketing
  • Poor choice of location
  • Limited online presence

Poor content marketing can have a huge impact on your business. Many business owners and marketers fail because they approach marketing incorrectly. 

They do not frequently optimize their marketing campaigns to increase conversions, gather leads, and drive sales.

There is no doubt that marketing is one of the most effective methods to boost lead generation for business development. In fact, content marketing produces 3 times as many leads as other traditional marketing techniques, according to a DemandMetric report.

So how do you create excellent content that generates leads for your company?

This guide explores six effective ways to generate leads using content marketing.

1. Create a Buyer Persona

Did you know that you can generate a thousand leads and still not make a single sale?

Your content must be tailored to suit your target audience if you want it to be effective. If you create content that isn’t compatible with your audience, you risk wasting time and money on leads that won’t convert. 

Before starting with content marketing, you must first identify your target audience and develop a persona for them.

What Is a Buyer Persona?

A buyer persona is a research-based profile that describes the sort of person that would purchase a particular product or brand. A buyer persona provides information on the prospective buyer—their characteristics, preferences, and types of touchpoints that lead people to buy your product (or your competitor’s).

If you know who your prospective customers are and what questions they need to be answered, you will be able to create informative, valuable content that addresses their pain points and answers their questions. The process of turning visitors into leads begins with producing content that provides immense value.

You must know the customer’s needs in order to deliver value.

The following are some of the specifics that must be included in your buyer persona:

  • Biographical details: Name, age, gender, location, profession, family size, and so on. 
  • Values: What are the values, hopes, and ambitions that the customer has, or goals they are striving for?
  • Pain points: What are the issues that they need to solve? What problems are they struggling with and what questions are they asking?

Knowing who your target audience is can help you create content that meets their demands and boosts conversions.

There are a number of tools available to help you build your buyer persona if you are unfamiliar with the process.

  • Facebook Audience Insights

The Facebook Audience Insights tool is located inside the Facebook Ad Manager. Using this tool, you can discover a lot of information about your audience and use it to build a persona. You can also add interests that you want to research to get more information about your customers.

  • Quantcast

There are over 200 billion global internet searches each month, and Quantcast delivers real-time data on over 100 million of those. Using artificial intelligence, Quantcast helps you better understand your target audience. They help you accurately track and measure your audience using artificial intelligence.

  • Survey Gizmo

Survey Gizmo is a terrific tool for conducting surveys on your audience so that you can construct your own buyer persona based on real audience responses. If you already have an email list, you can use Survey Gizmo to examine data on your current customers.

2. Use the Content-Type Best Suited for Your Audience

There are hundreds of content types available, and in order for your content marketing efforts to have a profitable ROI, you will need to create content that suits your audience.

Creating content for your marketing strategy is the key to generating either traffic or leads. You need both to turn a profit— before you can generate any leads, you must bring visitors to your site.

Some examples of content you can use to generate traffic are:

  • Blog posts

Blog posts can be a valuable resource for generating traffic to your website. They provide value for your readers and increase the number of indexable pages in your domain. They are also excellent at directing people to your landing or sales page.

  • Video content

Videos are another terrific way of driving traffic to your site. Make engaging, audience-focused videos to boost the number of times they are shared. Also, focus your efforts on YouTube. YouTube is the world’s second-largest search engine. Creating videos that are appropriate for the platform can boost traffic to your website.

  • Social media posts

There are currently 2.95 billion social media users in the world. You should take advantage of this and publish posts on social media to drive visitors to your website. This means optimizing your social profiles, interacting with other users, and using targeted social media advertisements.

  • Podcasts

Production of podcasts has been on the rise in recent years, as indicated by a 2019 report on podcast statistics. As of now, there have been more than 700,000 podcasts created, with 29 million podcast episodes produced. You can communicate with your customers more intimately using podcasts, hopefully resulting in a bump in traffic to your site.

  • Infographics

The Demand Gen Report stated that infographics can increase your web traffic by 12% and receive 650% more engagement than normal guest posts. Visual marketing is very much in vogue, so you should seize the opportunity by increasing your visual marketing efforts.

Once you’ve begun seeing traffic from your content efforts, the next step is to create content that can be used for lead generation.

A new blog that hasn’t started generating any traffic yet can still generate leads through great content, but what happens then?

3. Use Content Syndication

People seeing your content is one way to leverage content syndication.

What is Content Syndication?

When you post your content on a high-traffic third-party site, you immediately have the potential to generate a lot of leads. Syndicating your content means uploading it to sites that are larger than you to generate more traffic and increase engagement.

Netline is a B2B lead generation network that allows you to syndicate your content so that you can build traffic and generate leads faster. The best thing about this platform is that it is performance-based, meaning you only pay for the leads that are generated.

Make sure to use canonical tags to tell search engines which content is the primary one that should be given SEO value, to avoid having duplicate content issues or getting a penalty from the Google algorithm.

Medium, Slideshare, Quora, Outbrain, Taboola, Scoop.it, Facebook Business, LinkedIn, Reddit, and Tumblr are some of the best platforms for content syndication.

4. Pick Your Content Distribution Network

Creating content is one thing, getting people to see it is another. You must decide on a marketing channel mix to distribute your content. 

There are two main ways to distribute content—organic and paid channels.

You don’t need money to get started with organic distribution channels. Organic channels are the best option if you are on a budget. The only drawback with organic channels is that it takes time to build online authority and credibility. Organic channels grow over time, and it may take a few months before you notice a significant improvement in your audience size or site traffic.

Here are some of the most commonly used organic distribution channels:

Concentrate on spending your budget on the channels where your buyer personas spend most of their time. If you’ve done adequate research on your ideal customers, you’ll know which channels they spend most of their time on. You don’t need to distribute your content across all of these channels at once.

Paid channels generate results immediately but require money to get started. If your PPC (pay-per-click) campaigns are optimally configured, all you have to do is buy some ads and you will start seeing traffic right away.

Here are some of the most commonly used paid distribution channels: 

  • Social media ads
  • Display ads
  • Search ads
  • Content delivery networks
  • Native ads

Using both organic and paid distribution can make give you more comprehensive lead generation for your site in the long run.

5. Use Compelling Lead Magnets

An ineffective lead magnet is detrimental to lead generation, even if you have a lot of traffic.

What is Lead Generation (Lead Gen) Content?

Lead generation content is also referred to as a lead magnet. A lead magnet is a valuable resource that you offer to a prospect in exchange for information (typically an email address). You can also refer to these as gated content.

People are extremely protective when it comes to their email addresses. You must offer something valuable in exchange for an email address in order to convince a prospect to hand one over.

You can use the following types of content to generate leads:

  • Case Studies
  • eBooks/How-to guides
  • Checklists
  • Whitepapers
  • Recipes
  • Free reports
  • Webinars
  • Mini-courses
  • Quizzes
  • Free trials or demos of a product
  • Templates
  • Cheatsheets

An effective lead magnet should possess the following attributes:

  • It should provide a solution for your target audience’s needs. 
  • It should be specific, as it’s targeted to a specific user. Generalized content does not translate to high conversion rates.  
  • It should be easy to access. The user doesn’t need to follow a long process to get it. 
  • It should not only be easy to digest/consume but also engaging to the reader. 

6. Create Optimized Landing Pages

You may be squandering a lot of potentials if your website receives a lot of traffic but your landing page is not optimized to generate leads. Here are some strategies you can utilize to improve the conversion rate of your landing pages:

Delete the navigation bar

An opt-in or close button should be the only option at the top of your landing pages. Having a navigation bar up there can be a distraction and prevent visitors from converting.

An increase of 100% in conversions was recorded on the Yuppiechef case study by deleting the navigation bar from the landing page.

Make sure your call-to-action  (CTA) button is clear

The purpose of a great CTA button is to persuade users to take action. A CTA button should be simple and visible. The colors red, green, orange, and yellow work best for CTA buttons. Make sure your button attracts the visitor’s attention.

Wrapping It Up

For a business plan and marketing strategy to generate maximum return on investment, you need to follow the right steps. By applying these six strategies your lead generation goals are met, that increase your conversion rates, and ultimately drive more sales for your product. 

Learn More Today, Book a Call Today. 

7 Most Effective SaaS Lead Generation Strategies

Most marketing departments consider outbound sales strategies as their bread and butter. However, in today’s SaaS lead generation market, where prospects are increasingly savvy, these strategies may no longer work as well.

Prospects are no longer willing to be barraged with one spammy message after another. Who likes spam? For this reason, SaaS lead generation must adapt to more sophisticated prospecting and engagement methods in order to be effective.

Both online and offline marketing techniques are effective ways to gain new leads and potential subscribers for B2B SaaS companies.

In this article, we’ll explore 7 different lead-generation tactics to help you gain more clients for your company. But first, let’s have a look at what lead generation in SaaS is all about. 

What is the definition of lead generation in SaaS?

SaaS firms provide software that customers can access online rather than installing on their own computers, so users can access the program from anywhere and at any time.

Some SaaS business examples are Google Apps (docs), Salesforce (CRM), Dropbox (cloud storage), Slack (communication), GitHub (code hosting), and MailChimp (email marketing).

It’s wrong to say that lead generation is limited to websites since even social media platforms like Facebook and Twitter generate leads. However, the majority of leads nowadays are produced via online marketing efforts.

Picking up the right leads can be one of the most challenging parts of the sales cycle. Lead nurturing is a process of nurturing an active lead to a better stage of the sales cycle. This process includes sending emails, calls, offers, and other messages to a lead.

A lead could be someone who has started filling out a form on your website and stopped halfway through or someone who has downloaded a free trial of your software but never sent you their credit card information.

Even though money doesn’t grow on trees, customers must be directed to consider your company as a potential service provider. However, as we all understand, leads must be pursued and persuaded to convert to clients.

What makes a SaaS lead generation strategy important?

SaaS lead generation strategies utilize both organic and inorganic approaches. On one hand, organic techniques seek to get your website discovered naturally in search engines. Inorganic techniques seek to actively connect with your potential customers via social media, email marketing, paid advertising, and other digital channels.

The purpose of SaaS lead generation is to attract a qualified audience and convince them to purchase your product. Here are 7 tactics to supercharge your SaaS lead generation today.

7 Strategies to Skyrocket Lead Generation for SaaS Businesses

1. Find the platforms your customers use for lead generation.

When creating a marketing strategy for your SaaS product, you should be sure to find your target audience and make sure you stand out.

It’s not always straightforward—for instance, Instagram isn’t just for beauty consultants and clothes stores—it’s also for SaaS photo editing companies. If you know who your target customers are and what they want, you’ll be able to determine which platforms they’ll be on. All you need to do then is reach them!

2. Share not only engaging but also informative content.

Your SaaS marketing strategy must be well-informed and consistent in order to make the most of your content. Do your homework, publish frequently, and optimize!

Before you begin writing about your industry, you must research your buyer personas and see what has been said on the subject before. Get on board with new trends and new developments.

Prioritize posting on a regular schedule. Once a month is not enough; your followers must have something new to digest at least once a week (if not more frequently).

The more content you generate, the more opportunities you will have to position yourself as an expert and leader in whatever field your SaaS caters to. This shows that you understand what your target market is experiencing and you can help them.

Remember SEO. Everything from a piece of content’s length to other websites’ links to it affects its ‘Google-ability,’ so be sure to keep that in mind when creating informative material.

3. Optimize your site speed.

Speed is one of the most important ranking factors directly affecting the user experience. Therefore, it is crucial to optimize your website’s speed.

Everyone has experienced the frustration of a slow-loading website. Even a short wait can make a person want to click away.

Your website is likely to lose 40% of visitors if it takes more than three seconds to load—and those visitors aren’t the only things lost. Poor website performance can also negatively impact your search engine rankings, lead generation, and sales conversion rates, in addition to lowering your visitor retention rates.

Use online tools such as GTMetrix and Google PageSpeed Insights to monitor your website’s loading time and compare your results with those of similar websites. 

4. Ensure that your site is mobile-friendly.

The ratio of mobile to desktop use is growing in the marketing sector, so it’s crucial that your website is mobile-friendly.

Buyers don’t have the time to sit down at their computers to make all their purchases these days.  So having a mobile-friendly website is critical for expanding your business. 

According to ThinkwithGoogle, an average site should take 15 seconds to load on mobile. If you don’t have one, you may be losing leads right when they are most likely to convert.

The last thing you want is for a prospective customer to get irritated on your website and leave in search of a competitor that is more mobile-friendly. 

Make your website mobile-friendly and optimized now!

5. Write articles for other sites.

There have been a lot of mixed thoughts on guest blogging lately. Some people think it’s dead, while others are still employing it to drive traffic to their website and generate leads for their company.

Choose a site that has readers in line with your target audience. This ensures that you will get the right traffic back to your website. 

Pick a website with a high domain authority rating, since that means it’s regarded as a high-quality site by search engines. Your website will perform better in search engine results due to receiving backlinks from this site. You can use AHref and Moz to determine the domain authority of a website.

Ensure that your guest post on another site provides as much value to readers as what you provide on your own site. By pitching this way, you may be able to write another guest post for them in the future.

6. Use customer service automation tools to help with customer support.

Chatbots and live chats are excellent customer service automation tools, and they can help you grow your lead generation. Having them available 24/7 is one of their greatest advantages. Even if your company has limited working hours, this will impress your customers and demonstrate that you care about them.

You can use chatbots to automate simple tasks such as providing users with answers to frequently asked questions or instructing them on how to use the basic features of your software.

Having live support agents available who care about customer needs and are ready to answer questions will be appreciated by your customers.

7. Try out click pop-ups.

We will finish this list of effective SaaS lead generation tactics by suggesting click pop-ups.

There are many types of pop-ups, but not all of them are effective at generating leads.

Having a short signup process that asks for visitors’ email addresses and names means that visitors will not feel forced to provide their information when they encounter a click pop-up.

Platforms to Boost SaaS Lead Generation

GetResponse

Are you looking for a solution to help you create landing pages? GetResponse is it. 

You can utilize GetResponse to generate qualified leads with ease.

With its live chat, transactional email notifications, and landing page builder, it helps you to increase your sales. Using this platform, you can convert traffic, nurture leads, score, and segment them.

With GetResponse as your all-in-one marketing platform, you can: 

  • Make use of the email marketing services’ email creator, autoresponders, email analytics, bulk emails, transactional emails, and list management to upgrade your campaigns.
  • Build a website to advertise your own company using an AI-powered creator, predesigned templates, drag-and-drop editors, forms and popups, and domain management.
  • Tags and scores can help you automate your workflow by providing automation flows, abandoned cart emails, website visitor tracking, and product recommendations.
  • Use screen sharing, call-to-action buttons, on-demand webinars, whiteboards, and polls and surveys to draw in your target market.
  • Set up paid ads that request social media connections, such as Facebook, Instagram, and Google—all supplied by GetResponse—that may be used to generate leads.
  • Using Facebook Pixel, create signup forms, pop-ups, countdown timers, and e-commerce tools to create landing pages that generate revenue.
  • By using live chat with customization tools, visitor capture forms, chat notifications, and chat analytics, you can improve user experience by staying in constant contact with your audience.
  • You can keep track of the conversion rates with custom prompts, unlimited notifications, web push analytics, and automated notifications.
  • Access an SMS editor, URL shortener, and SMS reports that can be used to automate the entire SMS marketing process.

Pricing starts at $15.58 per month for 1,000 contacts.

Hubspot

HubSpot provides a variety of tools to help salespeople generate more leads and be more successful. Sales teams can benefit from sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat.

More sophisticated tools are available at higher tiers, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring. These features will allow your team to generate more leads with less effort.

Two users can be added for $45 per month.

MailChimp

There’s a good reason why Mailchimp is one of the most popular email marketing platforms—it can significantly help you generate leads.

Using the platform’s easy-to-use, drag-and-drop email builder, you can create stunning emails and use email automation to keep things running smoothly. 

There are paid plans starting at $11/month, or you can get Hyper Plan for free.

Wrapping Up

With these 7 strategies listed above, SaaS lead generation can be a game-changer for online companies selling their products.

In addition to email marketing, you can utilize any of the strategies listed above to boost your marketing efforts and generate more leads.

All of these strategies are relatively easy and inexpensive to put into practice. Hopefully, just one of them will be sufficient to meet your objectives!

Learn More Today, Book a Call Today.