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Techniques for Increasing Your Customer Base Through Email Marketing Lead Generation

Having a reliable customer base is necessary for the success of any business. To achieve this, you have to use strategies for customer acquisition that will lead to increased sales and a larger customer base. This post will provide 10 strategies that are effective and efficient for gaining more customers.

Before we move ahead, let’s first define email lead generation and explain why it’s essential to have a plan for it.

How does email marketing contribute to lead generation?

Gaining leads can be accomplished via an email opt-in form. This process involves capturing data on potential buyers, like their name and their email address.

However, with an email lead generation strategy, it does not merely involve the collection of leads through forms. It also requires the cultivation of leads to ultimately turn them into customers.

The Significance of Creating a Lead Generation Strategy

Having a lead generation strategy is indispensable for businesses looking to attract new customers and increase their revenue. A strategy allows companies to create a process that generates leads. The goal of a lead generation strategy is to identify and target the right prospects, engage them, and eventually convert them into paying customers.

It is essential for businesses to develop an email lead generation approach in order to expand their customer base and yield more sales. If you do not have an efficient way to create a lead pipeline, your business will have difficulties increasing sales and growing. Having the proper plan to draw in leads will help you to nurture your followers and lead them to convert and become paying customers.

A study found that nearly half of all marketers see email marketing as the most successful tactic for producing leads on the internet.

Image source: Neil Patel

A successful lead generation strategy can yield incredible results for your business. It involves creating campaigns that are tailored to appeal to your target audience and drive conversions. By utilizing effective tactics and techniques, you can generate leads that will help you reach your goals.  

Additionally, you should also focus on creating content that resonates with your target audience and optimizing your campaigns for the best possible outcomes. With the right lead generation strategy in place, you can achieve amazing results for your business.

Advantages of lead generation to businesses include:

  • Increases brand awareness.
  • Helps you nurture your target audience.
  • Helps generate more revenue.

Strategies to Amplify Lead Generation Through Email Marketing

Since you now know the significance of having a lead generation strategy for your enterprise, let’s explore the different techniques for drawing in fresh sales leads.

1. Enhance your lead gen efforts through lead scoring

Marketing requires specific targeting, and lead scoring provides a way to ensure that only the most promising prospects are acquired. In doing so, it guarantees the delivery of the correct message to the right individuals at the right time.

Lead scoring can be a useful tool to order and prioritize leads. It is a good method of making sure that you are getting leads that are more likely to be interested in your emails.

Lead scoring can be utilized in your marketing efforts through the help of automated emails.

For example, it is more probable to get a conversion from a potential consumer if they have previously seen a certain item on your website. To further motivate them, you could send an email offering them  25% off on that same product.

When someone visits the product page and is not already included on your list, you can take advantage of the situation by displaying a pop-up with an exit intent as they are departing.

2. Create neat and straightforward emails

The design of your emails is critical for lead generation. To maintain your message’s focus, ensuring the emails are succinct is key. Avoid having a lot of extra details in the design of the templates, as it can be distracting. Here are some tips for creating successful emails:

  • Plain fonts: Make sure your emails are legible and not over-the-top by selecting standard fonts.
  • Simple look: Choose a template that is simple, as they are easy to read, helping you draw in customers.
  • Proper formatting: Utilize brief, well-formatted text and emphasize important points to make it easy for your subscribers to understand the content of your email.
  • Visible CTA: Make sure that the call-to-action button is easy to spot and click on, particularly for those who are using mobile devices.

3.  Craft attention-grabbing subject lines

When crafting emails, it’s a good idea to use techniques such as bold, italic font, and emojis in order to draw the attention of the reader to the subject line, which is a critical part of the message. This can help to create a sense of curiosity or urgency.

Using this approach can produce a significant result on the effectiveness of your email campaign, as it can amplify your open rates and, in the end, your consumer conversion rates.

If you have a sports blog with a list of followers, it would be smart to concentrate on current sports stories to interact with them. Moreover, it would be beneficial to add a hint of suspense to pique the subscribers’ interest.

A prime example of a headline for a sports blog could be:

The Statement Made by Lebron James During Last Night’s Match was Astonishing

It is almost a guarantee that this will be opened due to people’s curiosity as to what was said by Lebron James. If the body of the email is enticing, viewers will be eager to read the story.

4. Incorporate a powerful call-to-action (CTA)

In order to have a successful email, it is essential to include a strong call-to-action (CTA). This CTA should be attention-grabbing and straightforward for the readers to understand and act upon. It is important to use creative language to ensure you are effectively conveying the desired message and inspiring the reader to take action.

To create CTAs that have an impact, it is important to include a feeling of urgency, excitement, or mystery. These will draw readers in and encourage them to take action, resulting in improved conversion rates.

Here are some tips to increase the effectiveness of your CTAs:

  • Use active text: Urge readers to take action through phrases such as “Grab the Deal”, “Reserve Your Seat,” or “Free Trial”.
  • Make it brief: As a guideline, keep your CTA text to a maximum of six words. If possible, try to stay within two to three.
  • Add a sense of urgency: Utilize calls-to-action like “Shop Now!”, “Only 3 Vacancies Left,” or “Discount of 60% Valid Today Only” to create a feeling of pressure and increase click-through rates.

5. Make use of content upgrades and gated content

By utilizing your most valuable content, content upgrades and gated content can be transformed into an email collection tool to increase your marketing efforts.

Content that can only be accessed after visitors submit their contact info is known as gated content. A content upgrade is one way to employ this technique and attract readers to sign up for an email list without being overly intrusive.

After readers go through a post on your blog, you can suggest they obtain a related ebook, article, report, etc. in exchange for their email address. Not only will this aid in long-term monetary gain from blogging, it will assist you in building up an email list quickly.

The advantage of this material is that it encourages lead generation. Content upgrades are especially advantageous since they are related and appropriate. The reader’s interest is pre-defined, increasing the probability that they will convert. 

6. Utilize social media platforms

Using your social media accounts to bolster your email list can be incredibly beneficial. By adding a call-to-action to your profiles and scheduling regular posts about your free download, you can continuously generate leads without having to lift a finger.

It is important to advertise your email list on social media and your social accounts through your email list. Doing this will help to increase your social media followers as well as your email list. Utilizing Facebook and Twitter marketing tools can help you to achieve the greatest success on social media platforms.

Aside from the usual methods for increasing your email list, here are some other options for using your social media accounts to boost your subscriber count:

  • Enhance blog posts with content upgrades and then promote them on Pinterest for more website visitors and subscribers. Apps like Thrive Themes can come in handy.
  • Place a sign-up button and opt-in form on your Facebook page to give people more chances to join your list.
  • Utilize promoted pins and Facebook ads to increase your list faster.
  • Include click-to-tweets to your content upgrades so people can share your lead magnets with their circles and widen your reach.

7. Implement email automation

Using email automation software, it is possible to set up a system to dispatch bulk emails to specific contacts at predetermined intervals.

You can free up more of your time by implementing automated email marketing strategies. Furthermore, automated personalization can enhance your email campaigns.

The right emails can be sent to the right subscribers at the right time using specific triggers. For example, these triggers may be activated when customers:

  • Sign up for your email list
  • Purchase an item from your shop
  • Join a webinar

Image Source: Neil Patel

8. Use split testing to raise open and click-through rates

It’s imperative that you deploy split testing and A/B testing on your emails if you want to optimize your content and overall approach. There is always area for improvement and by testing various versions of your emails, you can determine which ones produce the highest conversions and thus, improve your results.

When evaluating any email, first figure out which elements you need to assess. This may consist of the call-to-action, headline, body text, pictures, or the design of the email.

When you have pinpointed the components to assess initially, you can kick-start the A/B test using the internal testing tools in your email marketing platform.

9. Create valuable content

Rather than sending out emails for the sake of it, make sure that the content is meaningful and relevant to your email list subscribers to keep them interested.

The most important thing is to focus on giving your audience something of value. To do this, identify the pain points of your target audience and then develop content that is specific to those issues.

For example, if the primary issue for your readers is developing a successful online business, you can craft high-quality material that answers the question “How to build a lucrative website from the ground up” and then break it into subsections and send it out as a set of emails.

10. Offer rewards to current subscribers for referring others

Using your current customers and people who have already subscribed to your business can be an effective way of acquiring leads.

Incentivize your existing subscribers by providing attractive rewards if they refer their friends and family to your email list. This is much more straightforward than attempting to get them to send customers to buy your goods.

To maximize your conversions, it is wise to offer a reward, such as a discount on a future purchase. Make sure that what you are offering is of value, and your subscribers will be delighted to spread the word about your list to their family and friends.

Looking for ways to increase your lead gen efforts? Get Going In Business has been helping SaaS B2B companies turbocharge their lead generation for the last decade.

Learn more, book a call with us today!

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