Email marketing is arguably the best tool for attracting and retaining leads. Currently, there are about 4 billion email users, so your customers can definitely be found there. Plus, 79% of marketers name email marketing among their top 3 most effective marketing strategies.
With an effective email lead generation strategy, you can target your desired potential customers. It also helps in nurturing your audience and building trust, growing brand awareness, and converting prospects into paying customers. Ultimately, you get to generate more leads, thus more sales.
So, how can you generate leads using email marketing? Keep reading to find out!
Email Marketing Techniques for Lead Generation
1. Analyze the status of your email list
Are you looking to increase your email lists? Below are some of the most popular methods:
- Promote your content and use social media for engagement.
- Incorporate web forms into your emails.
- Make use of email finder tools.
- Offer trial signups.
- Provide a newsletter subscription option.
Once you’ve done this, monitor your email performance. It is important to note that the people who responded to your CTA are your potential paying clients. Therefore, you should use email marketing to manage your email list to meet your sales-oriented objectives. All the information gained from email lead generation is essential for marketers and salespeople.
2. Create a direct and brief email
Having the right message in your email will improve the effectiveness of your lead generation efforts. Aim to reflect the objectives of the campaign in the message.
The most important thing when curating an email for lead generation is to focus on the audience rather than the product.
From the point of view of a customer, an ideal email should benefit your audience, either by increasing knowledge, proposing solutions, or adding value to the prospect’s life.
When creating an email to generate leads, these are the points you should consider:
The subject line is the most important component to email lead generation, since it is the initial point of contact. It should be clever, enticing, and convincing enough to draw in the audience.
Research has shown that by personalizing messages, open rates can be boosted by a remarkable 26%. Creatively tailor your subject line by using catchy phrases that create feelings of urgency and fear of missing out such as Hurry! Sale closes in a few!
You can captivate the attention of your audience in your introduction by bringing up any of their personal or professional successes (if applicable). To draw attention, consider incorporating a specific detail from their interests or goals in the opening line.
If you can’t locate anything, you can begin with saluting them by their name, e.g., Hi Sam!
Body of the email
Once your customer is enticed by the introductory message, it’s time to make a strong case with the body of the message. If you desire to draw in your audience through your email, then compose a persuasive body.
Here are a few pointers to keep in mind:
- Keep your message clear and brief.
- Use a plain but attractive layout.
- Incorporate whitespaces.
Avoid long and wordy emails, as they wear out the reader and may cause them to lose interest
The goal of any email marketing strategy should be to get the reader to complete the required call to action so that the sales funnel can be advanced.
By utilizing the hints below, you can easily make an eye-catching and influential CTA:
- Encourage your readers to take action: ‘Start your 15-day Free trial’.
- Create a sense of FOMO for promptness: ‘Just one left’ or ‘Don’t miss out.’
- Make sure it’s comprehensible: Even a 5-year-old can understand it.
- Keep it concise: No more than 6 words and have a button.
Take time and craft your email CTA copy carefully, as it can help you with reaching your goal in the lead generation process.
The ending of the email matters just as much as the introduction.
Composing a signature for an email lead generation effort must include the following elements:
- A representation of you (e.g., name and photo)
- Your job title
- Identity of your employer
- Official contact info
- Web address
3. Identify email lead generation software and tools
A good and efficient email marketing tool is essential for lead generation. You should get a tool that provides strong capabilities and is within your budget. The ideal email lead generation tool should possess the following key characteristics:
- Usage: Marketers and salespeople can use it with ease.
- Integration with existing tools: To maximize lead generation to increase sales.
- Data analysis: For analyzing data to enhance customer engagement and brand recognition.
- Scalability: The software should be able to keep up with your growth.
Strategies to Increase Sales via Email Lead Generation in 2023
Creating high-quality leads involves using specific tactics in an email marketing plan.
1. Personalize the customer experience
Identify who your target audience is, compile relevant data and personalize the experience to enable it to be more attractive. Information about clients such as their name, hobbies, past interactions with your brand, age range, what they enjoy about your business, buying habits, etc., can be utilized to personalize emails.
These benefits are:
- Improved customer experiences
- Increased conversion rates
- Enhanced customer loyalty
To increase engagement, you can consider sending out offers and messages on birthdays and holidays. This makes your customers feel special and like they’re not just a number.
2. Invest in crafting compelling emails
To achieve successful email lead generation, copywriting must be excellent and the layout should be well-structured. The copy should be easy to comprehend and direct.
An effective email:
- Utilizes templates that are not flashy and allow highlighting.
- Keeps a plain font for an easy reading experience.
- Highlights the essential information.
- Includes a clearly visible call-to-action text presented in a button form working on all digital devices.
3. Consider the time to send out emails
It is critical to ensure the right timing when launching a lead-generating campaign, as this varies according to the audience and niche in question. Figuring out the likes and dislikes, behaviors, and tendencies of customers can assist in determining the optimal time to execute your email campaigns. A great email marketing software can help you collect and analyze data about your customers so as to know the best time to send emails.
4. Use Emojis and Gifs
Including emojis or Gifs in the body of an email can be helpful in conveying the intended context. When curating an email, pay attention to these elements.
5. Refrain from using a no-reply email address
Never use a no-reply email while conducting an email lead generation campaign. It’s a mistake that hurts your ability to create a brand, foster trust, and build connections with potential customers. Your clientele could develop the notion that you are not available to address any inquiries or grievances they might have. Furthermore, those who receive your emails may not have faith in them and may flag them as spam.
6. Grow through email automation
Email marketing automation features allow you to send a large number of emails, enabling the scaling of results. By using email lead generation software, the manual labor of having to send emails on time is eliminated as you can schedule your emails. Furthermore, personalized automated emails can be sent via the software, which can maximize the success of the lead generation campaign.
7. Use A/B testing
Email marketing has been improved by split testing, which helps you to optimize in order to achieve better results. Through testing different subject lines and email copy, you can ascertain the emails which are most likely to generate leads, thus enhancing your chances of success.
Most email marketing software have split or A/B testing features.
8. Encourage referral rewards
Generating leads can be accomplished efficiently when your current clients become involved with the process. Incentivizing subscribers by providing irresistible rewards for referring friends and obtaining more leads is an effective method. It is common for businesses to entice customers by offering coupons when they refer a friend. This tactic is widely employed by companies, as it can help to guarantee a higher rate of qualified leads.
9. Scale up with lead scoring
Finding the right audience and sending the right message at the right time is an uphill battle. Lead scoring is a useful tool to capture potential customers. It is designed to rank and prioritize leads so that you can focus on the most promising ones.
A lead scoring system can be used to evaluate the potential of a lead. This process of evaluation aids in recognizing potential customers who have the highest chances of converting.
When evaluating leads, there are some essential factors to consider, including:
- The source of visitors: This where the people engaging with your product/service are coming from.
- Characteristics of leads: This includes details such as the customer’s demographics, firmographics, and psychographics, etc.
- Engagement metrics: This looks at how people are engaging with your landing pages, emails, websites, or other communicative tools.
For instance, it is likely that a potential customer will become a paying client if they have recently visited your product page. To entice them to purchase, you could provide a discount of 25% if they buy it now.
10. Create optimized landing pages and links
As a marketing professional, you should connect emails with a business landing page in order to generate leads. Businesses occasionally develop optimized landing pages in order to draw in their desired customer base, which can enhance email marketing efforts by increasing call-to-action conversions.
11. Utilize the power of CRM
A CRM system can not only help you create your leads but also convert them. A Customer Relationship Management system can be very helpful in assisting sales teams with increasing their revenue and sales. We suggest that you utilize a CRM system to assist you in effectively overseeing, nurturing, and transforming prospects into customers. An effective CRM will help you attract potential customers and turn them into purchasers!
12. Optimizing for Mobile
Creating emails that are mobile-responsive is essential as 53% of all emails are opened on a mobile device. It is crucial to make sure that your emails are formatted properly in order to ensure they can be viewed properly on mobile.
With the right approach, your cold email marketing efforts will generate leads. Knowing your target market and the goals of your business will help you get the most out of these strategies.
A controversial question that arises in connection to cold emailing is whether it is advisable to purchase email lists.
It is ethical to abstain from purchasing an email list to use for your business. This is because these lists can increase the number of spam grievances and promote unsubscription. Therefore, acquiring an email list is not recommended.
7 Leading Email Lead GenTools for 2023
Salesmate is a top-notch CRM for lead generation. It offers businesses a range of features that can help them develop, including lead management, email automation, sequences, live chat, web forms, and chatbot options, to capture qualified leads and increase revenue and relationships.
Salesmate boasts affordability and provides a strong email marketing and automation system. Users can utilize it to send out bulk emails, establish automated campaigns, make A/B tests, and monitor email performance, such as click-through rates, open rates, and unsubscribe rates.
- Send multiple emails at once
- Segment mailing lists
- Easy to use drag-and-drop email builder
- Personalized email forms
- Lead magnets and automation
- A/B testing
- Lead scoring
- Email tracking
- Connections with third-party services
OptinMonster is a popular tool for creating opt-in forms to collect emails from website visitors. It is used by thousands of businesses and marketers to grow their contact lists and increase conversions. The platform offers a range of features and integrations that make it easy to customize opt-in forms and trigger them based on visitor behavior.
- Easy drag-and-drop campaign builder
- Campaign triggers
- Third-party integrations
- Actionable Insights
With its advanced capabilities, ConstantContact serves as a powerful email marketing solution for setting up email campaigns. It is a comprehensive platform for managing and executing a wide range of marketing efforts.
- Emails marketing
- Numerous email template designs
- Real-time reporting
- Automated messages
Sendinblue is a sophisticated and easy-to-use platform for businesses looking to expand, featuring helpful promotional tools. It boasts advanced capabilities like emailing, automation of marketing, chat, and collective inbox, allowing you to enhance your lead generation process.
- Email templates
- A/B testing
- Smart data analytics
- Landing pages
Mailchimp is one of the easiest platforms for lead generation, offering features such as scheduling of campaigns, split testing, and reporting. This software makes it possible to expedite the process of marketing automation and lead generation.
- Advanced segmentation
- A/B testing
- Time send optimization
- Email and landing page templates
- Comparison reports
SendX offers a straightforward email marketing platform with features for tagging, segmentation, automation, landing pages and A/B testing. It provides everything you need to build and manage your marketing efforts with ease.
- Email marketing
- A/B testing
- Web forms connected to emails
ConvertKit is easy to use and comes with a wide range of features, including drag-and-drop page building, an intuitive user interface, and more. It is also highly customizable, allowing users to tailor the design of their sites to their needs.
Creators often use ConvertKit as their go-to marketing hub. Utilizing its lead generation support, businesses are able to expand. It’s become an especially popular email marketing tool due to its various features and user-friendly design.
- Emails marketing
- Emails templates
- Audience segmentation and tagging
- Monitoring stats of each email
- A/B testing
Looking for ways to increase your lead gen efforts, Get Going In Business has been helping SaaS B2B companies turbocharge their lead generation for the last decade.
Learn more, book a call with us today!