How to Get More Leads With PPC Lead Generation
Any business owner will likely tell you what they need the most is more customers. This is because businesses cannot rely on their existing customer base to fuel growth. As a result, there is a constant need for more leads who will become future clients. Google Ads (formerly known as Google AdWords) pay-per-click (PPC) advertising can help you increase your leads and grow your business. Today, we’ll show you how to use PPC to get the desired results. Businesses That Use PPC Lead Generation Many people mistakenly believe that PPC is exclusively for e-commerce websites, but this is not true. In fact, it is an excellent lead generation channel for all types of businesses that have online marketing strategies. Businesses that cannot or will not work with just anyone, or those that need a specific audience, must use lead generation tactics to acquire new customers. Before making a decision, these businesses and consumers typically undergo a prequalification and data-exchange process. A lead-gen business might have the following characteristics: At one time, we’ve all been a lead for a company. You were classified as a lead and then pitched to on a regular basis until an event occurred: you may have signed up, been denied, decided not to act, or been pitched to later at the bottom of their lead pile. The purpose of lead generation is to get potential customers into the conversion funnel (commonly known as the sales funnel). During the contact phase, the company gathers information about their products and services, while you learn more about them. The reason behind this is for a salesperson to close the deal and gain a new customer, so the company can benefit. The process begins with simple information like a name and email address, then moves on to gathering more detailed information about the prospect. Why PPC Is Great for Lead Generation PPC is simple to set up and maintain, and it is cost-efficient. When you look at your typical lead funnel, you will quickly realize that you must keep filling it with leads. It’s difficult to get the initial leads to fill the funnel. In order for the funnel to work, leads must feed into the top of the funnel. Source: Wordstream Here are several techniques for achieving this and why PPC is such a good source of leads: Blogging: A very good source for generating leads, but you’ve got to be consistent in publishing new posts and cross your fingers that your posts are loved and shared massively. Email: You’ll have to consistently email your list or buy a list of emails and hope the people you’re targeting are the right audience that will turn into clients one day. Social media: Social will expose your brand to new fans, followers, and even prospective clients. But it doesn’t always guarantee that the new followers you gain need your service or they’re the right audience for your business. Organic search: This should be at the top of your lead generation tactics. Websites on page one of search engine results pages (SERPs) get about 85% of search clicks for free. The only catch is that there are thousands of other websites to compete with and you’ll have to wait for months and at times years to get to page one. And this only happens if you put in a lot of on-page and off-page SEO work. In walks PPC to save the day. You’ll instantly jump to the first page of Google if anyone searches for a solution to a specific problem that you can solve. And bingo! More people who are in need of your solution are more aware of your product. Sure, PPC is a paid advertising channel. However, it should be noted that no marketing channel is free. Someone must manage social media, write blog posts, work with an SEO firm, and publish emails, and those people aren’t volunteers. Benefits of Using PPC for Lead Generation E-Commerce vs Lead Generation The most obvious distinction between e-commerce and lead generation using PPC marketing is the qualification procedure: there is none in e-commerce. You’re eligible as long as you have a credit card. E-Commerce vs. Lead Gen Ad Copy E-Commerce CTAs Lead Gen CTAs Order now! Sign up! Buy now! Subscribe to our email list now! Free shipping for orders over $50 Download our e-book Save big today! Schedule a free consult now! 30% off on our Valentine’s collection! Register for our free webinar Notice how the message and call-to-action vary between e-commerce and lead-generation companies based on ad copy. E-commerce is more about immediate gratification (and sales) while lead gen is about creating value and getting to know your customer. It is seldom the case that you become an immediate customer in lead gen, because you first have to go through a process. E-Commerce vs. Lead Gen PPC Landing Pages With lead generation, there are few landing pages and they have few distractions. The heading contains a clear message: “Get an online quote,” “Book a free consult,” “Attend our webinar,” etc. They give you limited choices, either this or that, not multiple options. With the information provided, businesses qualify customers and lead them down the sales funnel. On the other hand, e-commerce allows individuals to shop around and make various purchases from the store. E-commerce landing pages are relevant to the search query and provide additional content to look at. Visitors are motivated to make a purchase soon, due to the limited-time offers of free ground shipping. The theme of most landing pages is “Now is the time to shop.” How to Optimize PPC Campaigns to Get More Leads Both e-commerce and lead gen are optimized with the same principles. You’ll use closely-themed ad groups, ad copy and offer testing, and a variety of keywords. The only differences between the two are different types of call-to-actions and landing pages discussed above. It is critical to keep the funnel topped off with qualified leads, which means collecting information from your
The Ultimate Guide to PPC Lead Generation
Businesses of all kinds always need more customers to fuel their growth. That is why ppc lead generation is crucial, no matter what industry you’re in. PPC (Pay Per Click) has become more popular recently and is as important as SEO (Search Engine Optimization) in marketing. It’s a goldmine for new business owners or those new to marketing. However, with PPC, all the time, effort, and money you invest can result in nothing if you make even the smallest mistake. This PPC lead generation guide will give both beginners and pros the ins and outs of PPC marketing. What Is PPC Lead Generation? PPC refers to paying for website traffic rather than receiving it through organic methods. PPC advertisements pay out every time a user clicks on an ad. Search engine advertising is one of the most popular forms of PPC marketing. Brands bid for ad placement on specific search engine-sponsored links through PPC. They use pay-per-click keywords to bid for these placements. As a result, when a user enters keywords related to what their business has to offer, PPC ads will appear at the top of the page. Every time the ad is clicked, the brand pays a certain fee to the search engine. When PPC lead generation is working properly, the cost you pay becomes trivial. That is because the visit is worth so much more than what you are paying for. For instance, you may have paid $3 per click and it resulted in a sale worth $300, making a hefty profit. Keep in mind, though, that building a pay-per-click lead generation campaign will require a lot more work. To properly optimize PPC landing pages, you must research and choose keywords, organize well-worded ad groups and campaigns, and put keywords into them. As search engines charge businesses less for each ad click, brands are even more motivated to create relevant and intelligently targeted PPC campaigns. With lower click costs and higher profits, your business may end up operating more profitably than usual. Types of PPC These PPCs are specifically placed on social media platforms. They are targeted at groups of users based on their demographics, interests, or data. In most cases, your ads will appear on a user’s feed or timeline. The advertisers decide when and who will see the ads as it’s targeted to a very specific audience. These advertisements are shown to whoever is looking for the same items the advertisers are offering. In contrast, social PPC ads are controlled by advertisers and are shown only when and to whom they choose. Search PPC ads are shown to all users who actively seek out content or services similar to what you offer. Why Use PPC for B2B Lead Generation Here are some advantages of using PPC for lead generation for your brand and marketing. Get To Know Your Customers Better. With PPC, you will get an extensive breakdown of data on how your campaigns perform. The data provided will help you understand who your audiences are and what they respond to. You’ll learn the demographics, location, and even the behavior of the people who click on your ads. Your PPC lead generation results can be improved by using that information to finetune your entire online marketing efforts. Since you have data, you will be able to demonstrate the marketing value PPC provides directly, and convince the C-suite that it is a worthwhile investment. Ppc Allows You To Create Targeted Ads. PPC lead generation is one of the most direct marketing channels and it prioritizes both quantity and quality of leads. PPC ads are more controllable than other online marketing channels as they give you the power to dictate who sees your campaign. Social media PPC goes even further and allows you to choose which audiences to target. You can use behavioral data, location, and demographics to reach more people and ensure you are reaching the right people. Meet Your Audience Where They Are Every day, 3.5 billion searches are performed on Google. As a result, it’s considered the go-to search engine for every query or need people have. In addition, most Americans (regardless of age) are on a social media platform. They visit at least one social media platform daily. Using PPC lead generation, you can reach out to anyone with internet access using search engines, social media websites, and even the Google Display Network. The world is your oyster. Ppc Offers a Solid Return on Investment Businesses sometimes resist investing in paid ads for lead generation because they have other alternatives, such as social media marketing and search engine optimization (SEO). PPC lead generation costs money, but it is a worthwhile investment that produces an impressive return on investment (ROI). Studies have shown that for every $1 advertisers spend, they get a return of $8 with PPC. Ppc Generates Results Faster Compared to SEO SEO can certainly deliver outstanding results over time, but PPC can provide you with relevant traffic right away. This means you don’t have to wait long for your campaigns to generate leads—leads are going to arrive to you in one way or another based on Social PPC and Search PPC. Once you have established a strong landing page and ad setup for your PPC lead generation campaign, you’ll start seeing results on the same day. 9 Smart Tips for PPC Lead Generation You should use the following best practices to get qualified B2B PPC leads. 1. Be Where Your Target Audience Is. The good thing about PPC lead generation is that it can provide brands with an extensive reach. However, that does not mean you have to reach everyone with your ads, since you’ll be paying for every click—even from those people who aren’t going to end up as potential leads. To ensure your ads reach the people most likely to do business with your company, make sure you are placing your ads where people are likely to see them. To reach your target audience, you must know where
6 Best Tips for Content Marketing Lead Generation
Sadly, for content marketing lead generation 30% of new businesses fail in their first two years, 50% in the first five years, and 66% in the first ten. Why do so many businesses fail? There are plenty of potential pitfalls: Poor content marketing can have a huge impact on your business. Many business owners and marketers fail because they approach marketing incorrectly. They do not frequently optimize their marketing campaigns to increase conversions, gather leads, and drive sales. There is no doubt that marketing is one of the most effective methods to boost lead generation for business development. In fact, content marketing produces 3 times as many leads as other traditional marketing techniques, according to a DemandMetric report. So how do you create excellent content that generates leads for your company? This guide explores six effective ways to generate leads using content marketing. 1. Create a Buyer Persona Did you know that you can generate a thousand leads and still not make a single sale? Your content must be tailored to suit your target audience if you want it to be effective. If you create content that isn’t compatible with your audience, you risk wasting time and money on leads that won’t convert. Before starting with content marketing, you must first identify your target audience and develop a persona for them. What Is a Buyer Persona? A buyer persona is a research-based profile that describes the sort of person that would purchase a particular product or brand. A buyer persona provides information on the prospective buyer—their characteristics, preferences, and types of touchpoints that lead people to buy your product (or your competitor’s). If you know who your prospective customers are and what questions they need to be answered, you will be able to create informative, valuable content that addresses their pain points and answers their questions. The process of turning visitors into leads begins with producing content that provides immense value. You must know the customer’s needs in order to deliver value. The following are some of the specifics that must be included in your buyer persona: Knowing who your target audience is can help you create content that meets their demands and boosts conversions. There are a number of tools available to help you build your buyer persona if you are unfamiliar with the process. The Facebook Audience Insights tool is located inside the Facebook Ad Manager. Using this tool, you can discover a lot of information about your audience and use it to build a persona. You can also add interests that you want to research to get more information about your customers. There are over 200 billion global internet searches each month, and Quantcast delivers real-time data on over 100 million of those. Using artificial intelligence, Quantcast helps you better understand your target audience. They help you accurately track and measure your audience using artificial intelligence. Survey Gizmo is a terrific tool for conducting surveys on your audience so that you can construct your own buyer persona based on real audience responses. If you already have an email list, you can use Survey Gizmo to examine data on your current customers. 2. Use the Content-Type Best Suited for Your Audience There are hundreds of content types available, and in order for your content marketing efforts to have a profitable ROI, you will need to create content that suits your audience. Creating content for your marketing strategy is the key to generating either traffic or leads. You need both to turn a profit— before you can generate any leads, you must bring visitors to your site. Some examples of content you can use to generate traffic are: Blog posts can be a valuable resource for generating traffic to your website. They provide value for your readers and increase the number of indexable pages in your domain. They are also excellent at directing people to your landing or sales page. Videos are another terrific way of driving traffic to your site. Make engaging, audience-focused videos to boost the number of times they are shared. Also, focus your efforts on YouTube. YouTube is the world’s second-largest search engine. Creating videos that are appropriate for the platform can boost traffic to your website. There are currently 2.95 billion social media users in the world. You should take advantage of this and publish posts on social media to drive visitors to your website. This means optimizing your social profiles, interacting with other users, and using targeted social media advertisements. Production of podcasts has been on the rise in recent years, as indicated by a 2019 report on podcast statistics. As of now, there have been more than 700,000 podcasts created, with 29 million podcast episodes produced. You can communicate with your customers more intimately using podcasts, hopefully resulting in a bump in traffic to your site. The Demand Gen Report stated that infographics can increase your web traffic by 12% and receive 650% more engagement than normal guest posts. Visual marketing is very much in vogue, so you should seize the opportunity by increasing your visual marketing efforts. Once you’ve begun seeing traffic from your content efforts, the next step is to create content that can be used for lead generation. A new blog that hasn’t started generating any traffic yet can still generate leads through great content, but what happens then? 3. Use Content Syndication People seeing your content is one way to leverage content syndication. What is Content Syndication? When you post your content on a high-traffic third-party site, you immediately have the potential to generate a lot of leads. Syndicating your content means uploading it to sites that are larger than you to generate more traffic and increase engagement. Netline is a B2B lead generation network that allows you to syndicate your content so that you can build traffic and generate leads faster. The best thing about this platform is that it is performance-based, meaning you only pay for the leads that are generated. Make sure to use
7 Most Effective SaaS Lead Generation Strategies
Most marketing departments consider outbound sales strategies as their bread and butter. However, in today’s SaaS lead generation market, where prospects are increasingly savvy, these strategies may no longer work as well. Prospects are no longer willing to be barraged with one spammy message after another. Who likes spam? For this reason, SaaS lead generation must adapt to more sophisticated prospecting and engagement methods in order to be effective. Both online and offline marketing techniques are effective ways to gain new leads and potential subscribers for B2B SaaS companies. In this article, we’ll explore 7 different lead-generation tactics to help you gain more clients for your company. But first, let’s have a look at what lead generation in SaaS is all about. What is the definition of lead generation in SaaS? SaaS firms provide software that customers can access online rather than installing on their own computers, so users can access the program from anywhere and at any time. Some SaaS business examples are Google Apps (docs), Salesforce (CRM), Dropbox (cloud storage), Slack (communication), GitHub (code hosting), and MailChimp (email marketing). It’s wrong to say that lead generation is limited to websites since even social media platforms like Facebook and Twitter generate leads. However, the majority of leads nowadays are produced via online marketing efforts. Picking up the right leads can be one of the most challenging parts of the sales cycle. Lead nurturing is a process of nurturing an active lead to a better stage of the sales cycle. This process includes sending emails, calls, offers, and other messages to a lead. A lead could be someone who has started filling out a form on your website and stopped halfway through or someone who has downloaded a free trial of your software but never sent you their credit card information. Even though money doesn’t grow on trees, customers must be directed to consider your company as a potential service provider. However, as we all understand, leads must be pursued and persuaded to convert to clients. What makes a SaaS lead generation strategy important? SaaS lead generation strategies utilize both organic and inorganic approaches. On one hand, organic techniques seek to get your website discovered naturally in search engines. Inorganic techniques seek to actively connect with your potential customers via social media, email marketing, paid advertising, and other digital channels. The purpose of SaaS lead generation is to attract a qualified audience and convince them to purchase your product. Here are 7 tactics to supercharge your SaaS lead generation today. 7 Strategies to Skyrocket Lead Generation for SaaS Businesses 1. Find the platforms your customers use for lead generation. When creating a marketing strategy for your SaaS product, you should be sure to find your target audience and make sure you stand out. It’s not always straightforward—for instance, Instagram isn’t just for beauty consultants and clothes stores—it’s also for SaaS photo editing companies. If you know who your target customers are and what they want, you’ll be able to determine which platforms they’ll be on. All you need to do then is reach them! 2. Share not only engaging but also informative content. Your SaaS marketing strategy must be well-informed and consistent in order to make the most of your content. Do your homework, publish frequently, and optimize! Before you begin writing about your industry, you must research your buyer personas and see what has been said on the subject before. Get on board with new trends and new developments. Prioritize posting on a regular schedule. Once a month is not enough; your followers must have something new to digest at least once a week (if not more frequently). The more content you generate, the more opportunities you will have to position yourself as an expert and leader in whatever field your SaaS caters to. This shows that you understand what your target market is experiencing and you can help them. Remember SEO. Everything from a piece of content’s length to other websites’ links to it affects its ‘Google-ability,’ so be sure to keep that in mind when creating informative material. 3. Optimize your site speed. Speed is one of the most important ranking factors directly affecting the user experience. Therefore, it is crucial to optimize your website’s speed. Everyone has experienced the frustration of a slow-loading website. Even a short wait can make a person want to click away. Your website is likely to lose 40% of visitors if it takes more than three seconds to load—and those visitors aren’t the only things lost. Poor website performance can also negatively impact your search engine rankings, lead generation, and sales conversion rates, in addition to lowering your visitor retention rates. Use online tools such as GTMetrix and Google PageSpeed Insights to monitor your website’s loading time and compare your results with those of similar websites. 4. Ensure that your site is mobile-friendly. The ratio of mobile to desktop use is growing in the marketing sector, so it’s crucial that your website is mobile-friendly. Buyers don’t have the time to sit down at their computers to make all their purchases these days. So having a mobile-friendly website is critical for expanding your business. According to ThinkwithGoogle, an average site should take 15 seconds to load on mobile. If you don’t have one, you may be losing leads right when they are most likely to convert. The last thing you want is for a prospective customer to get irritated on your website and leave in search of a competitor that is more mobile-friendly. Make your website mobile-friendly and optimized now! 5. Write articles for other sites. There have been a lot of mixed thoughts on guest blogging lately. Some people think it’s dead, while others are still employing it to drive traffic to their website and generate leads for their company. Choose a site that has readers in line with your target audience. This ensures that you will get the right traffic back to your website. Pick a website with a high