7 Most Effective SaaS Lead Generation Strategies
Most marketing departments consider outbound sales strategies as their bread and butter. However, in today’s SaaS lead generation market, where prospects are increasingly savvy, these strategies may no longer work as well. Prospects are no longer willing to be barraged with one spammy message after another. Who likes spam? For this reason, SaaS lead generation must adapt to more sophisticated prospecting and engagement methods in order to be effective. Both online and offline marketing techniques are effective ways to gain new leads and potential subscribers for B2B SaaS companies. In this article, we’ll explore 7 different lead-generation tactics to help you gain more clients for your company. But first, let’s have a look at what lead generation in SaaS is all about. What is the definition of lead generation in SaaS? SaaS firms provide software that customers can access online rather than installing on their own computers, so users can access the program from anywhere and at any time. Some SaaS business examples are Google Apps (docs), Salesforce (CRM), Dropbox (cloud storage), Slack (communication), GitHub (code hosting), and MailChimp (email marketing). It’s wrong to say that lead generation is limited to websites since even social media platforms like Facebook and Twitter generate leads. However, the majority of leads nowadays are produced via online marketing efforts. Picking up the right leads can be one of the most challenging parts of the sales cycle. Lead nurturing is a process of nurturing an active lead to a better stage of the sales cycle. This process includes sending emails, calls, offers, and other messages to a lead. A lead could be someone who has started filling out a form on your website and stopped halfway through or someone who has downloaded a free trial of your software but never sent you their credit card information. Even though money doesn’t grow on trees, customers must be directed to consider your company as a potential service provider. However, as we all understand, leads must be pursued and persuaded to convert to clients. What makes a SaaS lead generation strategy important? SaaS lead generation strategies utilize both organic and inorganic approaches. On one hand, organic techniques seek to get your website discovered naturally in search engines. Inorganic techniques seek to actively connect with your potential customers via social media, email marketing, paid advertising, and other digital channels. The purpose of SaaS lead generation is to attract a qualified audience and convince them to purchase your product. Here are 7 tactics to supercharge your SaaS lead generation today. 7 Strategies to Skyrocket Lead Generation for SaaS Businesses 1. Find the platforms your customers use for lead generation. When creating a marketing strategy for your SaaS product, you should be sure to find your target audience and make sure you stand out. It’s not always straightforward—for instance, Instagram isn’t just for beauty consultants and clothes stores—it’s also for SaaS photo editing companies. If you know who your target customers are and what they want, you’ll be able to determine which platforms they’ll be on. All you need to do then is reach them! 2. Share not only engaging but also informative content. Your SaaS marketing strategy must be well-informed and consistent in order to make the most of your content. Do your homework, publish frequently, and optimize! Before you begin writing about your industry, you must research your buyer personas and see what has been said on the subject before. Get on board with new trends and new developments. Prioritize posting on a regular schedule. Once a month is not enough; your followers must have something new to digest at least once a week (if not more frequently). The more content you generate, the more opportunities you will have to position yourself as an expert and leader in whatever field your SaaS caters to. This shows that you understand what your target market is experiencing and you can help them. Remember SEO. Everything from a piece of content’s length to other websites’ links to it affects its ‘Google-ability,’ so be sure to keep that in mind when creating informative material. 3. Optimize your site speed. Speed is one of the most important ranking factors directly affecting the user experience. Therefore, it is crucial to optimize your website’s speed. Everyone has experienced the frustration of a slow-loading website. Even a short wait can make a person want to click away. Your website is likely to lose 40% of visitors if it takes more than three seconds to load—and those visitors aren’t the only things lost. Poor website performance can also negatively impact your search engine rankings, lead generation, and sales conversion rates, in addition to lowering your visitor retention rates. Use online tools such as GTMetrix and Google PageSpeed Insights to monitor your website’s loading time and compare your results with those of similar websites. 4. Ensure that your site is mobile-friendly. The ratio of mobile to desktop use is growing in the marketing sector, so it’s crucial that your website is mobile-friendly. Buyers don’t have the time to sit down at their computers to make all their purchases these days. So having a mobile-friendly website is critical for expanding your business. According to ThinkwithGoogle, an average site should take 15 seconds to load on mobile. If you don’t have one, you may be losing leads right when they are most likely to convert. The last thing you want is for a prospective customer to get irritated on your website and leave in search of a competitor that is more mobile-friendly. Make your website mobile-friendly and optimized now! 5. Write articles for other sites. There have been a lot of mixed thoughts on guest blogging lately. Some people think it’s dead, while others are still employing it to drive traffic to their website and generate leads for their company. Choose a site that has readers in line with your target audience. This ensures that you will get the right traffic back to your website. Pick a website with a high
7 Tips to Help You Choose a Lead Generation Marketing Agency
There are a large number of lead-generation marketing agency out there and it can feel overwhelming to pick the one that best suits your business. Today, we’ll have a look at some of the most important factors to consider when choosing a lead generation agency. What is a Lead? A lead is usually someone who shows interest in your company or business, be it a potential customer or a client that wishes to use your services. Leads can provide you with exposure and direct you to other customers. Remember that leads are potential customers or clients as well as potential sales. Your ability to market what you have to offer, in turn, converts them into sales and clients. Some of them may even be brand ambassadors who will help introduce your firm to others and attest to its quality. What is a Lead Generation Agency? A lead generation agency is a team of creative individuals and lead generation marketing experts and specialists that work together to come up with the best strategies to help your business boom. Usually, the team includes marketing specialists, content creators, conversational analysts, social media specialists, graphic designers, and brand managers. Having a squad that is an expert in each area might help you discover all the areas of your business needing improvement. Working with these companies is a great benefit, as they are focused on what your company needs. They personalize their services to meet your business needs. They will study and scrutinize everything you need for your site to start generating leads. Working together also ensures that ideas will be coherent and organized. This way, more work can be accomplished in a shorter time frame. While the feedback may not all be sunshine and butterflies, you will hear what you need to hear in order to grow your company. When you have a good grasp of everything your business requires, it is easy to see where you’re succeeding, what you’ve been doing that hasn’t been working, and what you’ve been missing. Types of Lead Generation Marketing Agencies There are two types of lead generation agencies. There have been many technological developments that have yielded new methods of lead generation, advertising, and marketing. It’s important to examine what the different agencies offer before making a decision on the kind of lead generation agency that will be best for your company. Outbound Lead Generation Agencies Outbound lead generation is the oldest form of lead gen in the market. It works through emails, cold calling, and even direct mailing. This may be an old-fashioned method of marketing, but these agencies have stayed relevant in the business because of their effectiveness. Inbound Lead Generation Agencies Agencies create strategically engineered content as part of lead generation, intended to entice prospective clients. These agencies focus on getting you a large number of inbound leads which is the key to success. Any digital material such as ads, social content, blog posts, podcasts, videos, etc. can be used as content. Tips to Help You Pick the Right Lead Generation Marketing Agency Keep in mind that what has worked for a certain business may not work across the board. It’s about choosing the right fit for your specific business. Here are the steps required to find the perfect lead generation marketing agency, as well as the qualities you should look for. 1. Type of business Be clear about the type of business you have. Getting to know your business thoroughly is the most crucial phase. Having a good grasp of your company’s needs will prevent you from being overwhelmed with proposals, strategies, and marketing campaigns that are irrelevant to the firm’s long-term growth. Be sure to choose the right lead generation firm for your company, but also be knowledgeable about what kind of firm to choose. This includes businesses with low sales volume ($10,000 and below in revenue) and short selling cycles. Smaller businesses or product-based companies fall under this category because if your product works, no amount of convincing will be needed. Yes, some companies may have items or services that require more time to consider, but a prospect’s “no” now may become a “yes” later, in just a couple of weeks or months. A board of trustees or shareholders makes decisions for these firms. With multiple decision-makers, these firms have to follow some bureaucracies before a decision is made. Some firms provide pricier services or products that may be of value over time, resulting in later decision-making. It is likely that you will have to work with lead generation agencies that can help you build your rapport, engage with customers in a somewhat personal way, and convince them to avail of your services. 2. Agencies that do a SWOT analysis Look for a company that identifies both your strengths and weaknesses. Look for a firm that recognizes both your skills and your shortcomings. When choosing a lead generation agency and a marketing firm, you should seek one that performs a SWOT (strengths, weaknesses, opportunities, and threats) evaluation of your firm. Get an agency that will build on your strengths and seize your firm’s opportunities, but won’t neglect your weaknesses and threats, since addressing them is how a company grows. Be open to the idea of change, and be willing to accept the changes you need to make. 3. Do thorough research about a firm’s flexibility An industry-specific lead generation agency usually specializes in just one thing, where they excel the most. A lead generation agency must have a good grasp of your field to generate even a single lead. A firm must be able to adjust to what their clients want, as well as to what their competitors are doing. A custom lead generation agency can help a variety of businesses, as they are not limited to a single field of expertise. Having the ability to customize and meet the demands of their clients is crucial for both B2B and B2C relations. They can also learn from you, just as
Why You Need a Lead Generation Marketing Agency for Your Business
A lead generation marketing agency is imperative to any effective content strategy. A ‘lead’ is a prospective customer or someone who might be interested in your company. A successful content strategy requires lead generation. In other words, if you want to grow your brand forever, finding the right lead generation services is a big step forward. What is Lead Generation? Lead generation means drawing the attention of potential new customers. These potential customers are well-positioned to purchase the company’s products, but for various reasons, they are currently not buying. Finding these prospective customers is the first step in lead generation. An intimate knowledge of your target audience is critical in identifying leads. Your product’s nature and the financial position of your target audience will be crucial in determining whether or not they are a good fit for you. Weak leads should not be disregarded, but lead generation calls for management and prioritization. Lead generation is specific to the industry and company in question. Fortunately, consumers and businesses have become more connected thanks to the internet. These aspects of the online marketplace make it easier for people to do research on products and services, as well as for businesses to research consumers. As a result, lead generation services are extremely important for companies seeking to grow today. Reasons to Hire a Lead Generation Marketing Agency Having an external company provide lead generation services can greatly benefit your brand. A lead generation marketing agency can greatly increase your operational efficiency. With lead generation agencies, you can focus on developing and providing your products and services. Lead gen agencies are composed of experts who generate leads that align with your brand’s objectives. Small businesses may not have the resources to divert toward lead generation themselves. Employing a lead generation agency means that you can keep your full attention on developing and delivering your products and services while someone else focuses on lead generation. Bringing a lead generation agency on board guarantees you’ll be able to generate solid leads. Finding new clients is often a significant component of a company’s cash flow, thus directly impacting your success. An excellent lead generation company will also source clients that remain loyal to your company. The Advantages of Lead Generation An established business looking to build a strong customer base should look into lead generation services. Lead generation ensures that views and clicks become paying customers. There are other long-term advantages to marketing with a lead generation agency: Building brand awareness. Creating engaging inbound marketing content that carries your company name can boost product and service sales. Having a following of your own can be a source of leads. Increasing the size of your target audience. Your business may have begun with a clear audience in mind, but that audience may change over time. Your product demands may be hidden among new groups of people or sectors. Lead generation agencies can help you learn about your new prospects and market trends. Customer feedback. There is nothing as important as getting insights straight from your customers. They let you know about themselves, your products, what they need from you, and the customer satisfaction level. Having customers leave reviews doubles the amount of proven product value as well as lead generation. 98% of customers refer to online reviews for local business recommendations. Automation You can use software to boost lead generation efforts and increase efficiency. Automation increases the sales cycle speed and salespeople can concentrate on high-qualified leads. It also empowers companies to track their progress and make necessary adjustments to their sales strategies. If you don’t want to do it on your own, you can use agencies like Get Going In Business to help you automate leads. How Lead Generation Helps Boost Online Presence An effective lead-generation marketing agency will use various types of online marketing content that work together to help you achieve your goals. Having a diverse range of content for your business results in a strong online presence. Because social media platforms rely on views, clicks, likes, etc., having a robust online customer base directly feeds into lead generation. A properly optimized business will guarantee its ease of discovery. Why Choose Us? At Get Going in Business, we are an online lead generation company with decades of experience. We are committed to serving your needs by helping you automate the lead generation process and do so with care. Knowledge and experience to assist you in reaching your target audience. We offer lead generation services that are tailored to your needs. Our team consists of experienced professionals in content creation. Get Going in Business can help you achieve maximum brand exposure in digital spaces. We are well-versed in how to succeed there. Digital spaces are becoming increasingly oversaturated, but by partnering with us you’ll receive the benefit of a professional lead generation company and stand out from the crowd. Learn More Today, Book a Call Today.